As we have mentioned, our goal is to offer the award-winning barcoo transparency to as many consumers as possible.
No matter what smartphone, it should be possible to access green, price and background information everywhere you want.

However, lately we have gotten a little behind on the promise concerning our loyal Nokia customers – but today that will change: A new touch-enabled barcoo version for Nokia 5800 (Express Music), N97, N97 mini and other S60 5th edition devices can be download for free from Nokia Ovi Store.

The new version speeds up scanning and simplifies the user experience. Price- and product information, for example food traffic light and sustainability information, and everything else are now shown directly in the app. Gone are the days of having to fiddle with jumping between the built-in browser and the scanner.

We are committed to further invest into the Nokia platform and are looking into specifically supporting the upcoming Symbian^3 devices such as the Nokia N8 and C7.

Business partners often ask us how the different mobile phone platforms perform on our service. Our strategy was and will be to deliver our services on any platform that is relevant.  Currently that would encompass seven platforms (although some primarily are kept for historical reasons). Through having more than one million installations, the numbers should be relatively representative (at least for Germany).  One cannot keep them uncommented, but when we share the distribution, we gladly share it with you.

Here is the distribution of scans using barcoo in September 2010:

Samsumg bada is extremely prominent. The success we experienced with the launch of barcoo on bada at the beginning of August nearly knocked our socks off. Certainly this is due to Samsung Apps not bustling with as many other high quality apps like other app directories. We are excited to see how this plattform will continue to develop.

Android continues to become stronger with every month and is slowly, but surely,  taking away market shares from the other players. We have had the advantage to be present on the German Android market from Day One in Germany and therefore to have obtained a dream position in this (not very agile) market.  We have neglected the Nokia Symbian platform but we are hoping it’s market share will rise again as soon as our new release (1.5 years after the last one) goes live at the Ovi Store. The new release will not only support more current models but will also greatly improve the user experience.

So much for the lastest information from barcoo metrics.

Nights in Kreuzberg are long and days can be exciting. How? Just become Senior Software Engineer at barcoo! ;)

Because some rudimentary German skills would be cool, check out the German description and apply via jobs@checkitmobile.com.

We inform you quickly and precisely about products. For that we also use representations that are controversial. One example, is our nutritional value traffic light.  We are confident that the advantages of the traffic light outweigh any possible disadvantages. Others see it differently. Especially in some areas of the food industry, there are reservations. Some even think we are against food manufacturers  and that is certainly not the case. We appreciate any manufacturer that will openly communicate what type of ingredients go into their food processing. After all, we need to eat something as well ;-)

We would like to repeat due to recent circumstances, that barcoo is neutral and barcoo wants that everyone is able to be forthcoming with their opinions.

If you are a manufacturer and  you feel wrongly treated by the information about your product that is integrated into barcoo, then simply contact us so that we can reexamine the sources explicitly. For example, in this way you are able to explain that your product received the red traffic light because of it’s high fruit content that lead to a high value of sugar. We can also integrate your contents. They will be shown in our system with their sources (as always).

Our aim is to provide to the consumers as much transparency as possible so that they can reach their own conclusions based on their own criteria. This certainly includes content provided by the manufacturers.  If you have any questions, please send us an Email or call us directly.