When you buy Fairtrade products you can be sure that “the farmers’ and employees’ living and working conditions are being improved via fair trade prices and premiums. On top of that, child and forced labor are prohibited.” So far so good. Still, it’s all pretty anonymous. And behind fair trade products there are human beings with faces. Though these hadn’t been visible before, that’s changing drastically with barcoo! Whenever Fairtrade has more information about a product’s origin and the people who participated in its production, you can get this information using barcoo.

You can find out which companies or cooperatives work on a product or its ingredients as well as where and under what sorts of conditions they work. Once you’ve scanned the fair trade product in front of you, the information gets integrated into barcoo. When you click on the page of a fair trade product, there are often photo galleries or a history of the producers. So get out there and scan lots of fair trade products… and maybe buy them, too!

Tags: barcoo, fairtrade, nachhaltigkeit, transparenz

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