Food Traffic Light+
July 28th, 2011 by Benjamin
More than two years ago we added the food traffic light to barcoo and so a TV superstar was born. The traffic light was and remains one of our biggest success factors – thanks to all of you barcoonauts who’ve entered over 600,000 nutritional values to date! And that’s why it’s time to step it up a notch. What we’re introducing today is brilliant, though it’s unfortunately not so easy to communicate (that’s why I am not expecting the same communicative pull as we had with the first food traffic light). The current traffic light shows you in a simple and direct way that a product contains, for example, lots of sugar. However, if you scan a piece of chocolate, that’s already pretty self-evident. Thus, the added value of the food traffic light is limited.
That bothered us for quite some time, but now we’ve finally come up with a solution. Now, with just one touch, you can compare a product’s nutritional values with the average nutritional values of ones in the same category. How does this chocolate compare with other chocolates? Is this yogurt comparatively high in sugar or low in fat? Pre-packaged products often contain an excess of salt, which is partly responsible for high blood pressure (a widespread disease in Europe). From now on you’ll be able to find direct comparisons in barcoo.
Click on the phone to see the Food Traffic Light+ in action.
Which never would have been possible without each of you! Now that you barcoo users are over 3.3 million-strong, you’ve helped us provide one of the best forms of transparent media out there. From this day onward, we’re entering new territory: barcoo has designed and officially released the Food Traffic Light+. Initially you’ll find the traffic light comparisons for each of the following products you scan in: chocolate, snacks, sweets, juices, spread, milk, and other dairy products. Our next expansion level will include all drinks.
Tags: lebensmittel-ampel, lebensmittelklarheit, nährwerte, produktvergleich, rang, transparenz
July 28th, 2011 at 12:49 PM
[...] wie etwa, ob eine Schokolade im Vergleich zu Konkurrenzprodukten mehr oder weniger Zucker enthält. blog.barcoo.com, [...]
August 22nd, 2011 at 9:49 AM
Hallo,
hatte diese App letztens bei verschiedenen Produkten im SUpermarkt getestet(der hier)Das funktionierte nur bei 4 Produkten. Wird das noch nachgearbeitet? An sich is das Ding super und ich würde mich freuen, weitere Entwicklungen davon zu sehen.
Gruß
August 22nd, 2011 at 10:45 AM
Hi Rene,
dann hattest Du leider wirklich viel Pech. barcoo hat aktuell eine Trefferrate von 85%. Und immer wenn wir ein Produkt nicht kennen, kann jeder die entsprechenden Daten eingeben, damit helfen wir alle mit die 85% weiter zu steigern.
Grüße, Benjamin.
January 18th, 2012 at 12:30 PM
[...] absoluten TV-Superstar, die Lebensmittel-Ampel, kennt Ihr ja schon. Im Juli haben wir dann mit der Lebensmittel-Ampel+ die neue Stufe gezündet. Diese ist die Weiterentwicklung der “normalen” Ampel und [...]