Apple announced today that they will launch iAd in Germany. Wow … or actually rather yawn? I think iAd is totally boring. At the end it’s only a technical gimmick and so only stump placing of interactive banners without any context, such as we know it from AdMob & Co. This is supposed to be an innovative advertising format? The superlative of what we offer producers would have to be invented in this case. At barcoo you can directly approach consumers on product and product category level – that’s how advertisement is added value and not just only annoying. But let’s do an objective comparison (for Germany):

Good luck Apple, you will find some customers in any case. But whoever wants to have some really useful campaigns, should just talk to us ;)

tegut… is an anthroposophical enterprise that really means well with our world and therefore pays close attention towards high quality and environmentally friendliness regarding its store brands. That is why we are excited that tegut now offers all you barcoonauts the possibility to pull up the information directly while shopping. After each tegut product is scanned, you can find next to the common neutral information clearly marked information provided by tegut (in German):

As a matter of fact, we are even more pleased with the news that in tegut’s 300 Supermarkets, there will be displays encouraging customers to scan products with barcoo. That’s cool!

We call this initiative augmented labeling and encourage other manufacturers open to the idea to join in.