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At barcoo we aim to make independent product information available to consumers – no matter where. We specialize in combining and refining information from multiple sources and bringing it to the mobile screen in a matter of seconds – so that you are able to make informed consumer decisions right in the store. But since we expect most of you to spend time at home or in the office as well, we would like to bring the same kind of service to a bigger device that might be more adapted to these settings.

Therefore we have brought barcoo to the iPad! We took the existing iPhone version and redeveloped it from the ground up so that it adapts to the different usability and screen requirements. This results in a very different user interface even though both versions share the same core and are delivered in one universal package that can be downloaded in the iTunes AppStore. Most users will not hold an iPad with one hand but instead hold it on the lap or on a table – so one notable example is that navigation elements would rather be difficult to reach on the bottom of the screen, therefore being placed on the upper left corner for easy access. Also, you might not want to run around with it to scan in the store and search for information regarding a specific product, but rather use it to browse and discover products.

barcoo for iPad

However, for those who want it, barcoo supports scanning on iPads of second generation that have a camera. For everyone else, we made browsing and discovery very easy. Right after the start we show you the most popular product categories or what is being scanned in the area. To protect users’ privacy we strip the exact location and the user data from this map, but it is still fun to see in what city areas people are scanning what.

We also made our product guides easier to reach. They provide short but precise insights into important consumer topics – like what to keep in mind when choosing a wine to buy.

The new version of barcoo is already available in the iTunes-AppStore as a free download and also brings additional improvements for iPhone users. We look forward to your feedback.