Incorporating your feedback that we received in the course of last year, WeGreen created a simplified version of the sustainability footprint. All of the evaluations are now combined into one single footprint. To be able to do this, we analysed all of our sources once again and divided them into three categories: “hard”, “medium” and “soft”. A source that is considered as “hard” has a threefold impact on the sustainability footprint, compared to a one fold impact of a “soft” source. Here is an example of the new design:

Moreover, you can now show the corporations, that you care about sustainability. The number of people showing their interest will be presented by us in a transparent way. On top of that, you can also vote on the sustainability performance of each company. To be able to do so, just go to www.wegreen.de and create an account.

Yeah! We won the Clean Tech Media Award 2010 in the category lifestyle. With a big roar and some popular actors amongst the 1000 guests we happily accepted the award at a gala on Thursday, September 16th.

Since we received this award primarily for the sustainability footprint it belongs just as much to WeGreen. Many thanks to Maurice!

The other winners in the respective category are:

• Energie: JouleX
• Mobilität: car2go
• Kommunikation: Triad Berlin
• Nachwuchs: Ridha Azaiz

WeGreen has updated and extended the Sustainability Footprint (and it will be available in UK and France soon on barcoo). We now include even more sources of information about companies’ CSR performance. Since the first launch in March, a couple of new sources have been researched and bundled, for example the “Black Book on Brand Companies“, the “Brandoscope“, an independent sustainability index, or the “Tomorrow’s Value Rating“. Brand new is the “CSR- Company Check“, a rating by the German Consumer Initiative.

Furthermore we updated all of the other sources and adjusted some of them. As a result, you can now access the newest version of the “Greenpeace Guide to Greener Electronics” and meanwhile the whole report of the “German Sustainability Report Ranking“- results are available for you. However, two sources had to be removed, as they did not full fill our up -to –dateness regulation of two years and the institutions won’t continue their ratings in the future. You can find a complete list of all the sources on the WeGreen- facebook- page.

In dialog with the organizations and institutions behind the sources, we made some slight adjustments. For the source “Rank a Brand” we decreased the green and yellow threshold from 66% and 33% to 60% and 30% respectively. The “Sustainability Report Ranking” is not rated after the companies rank anymore but after the level of points achieved. From 66,6% of the possible points on a company receives a green light, from 33,3% on a yellow light For “Brandoscope”, a company needs to be certified in a least two of the ten sustainability areas to receive green now.

All together we connected over 2.000 companies with multiple million products. Meanwhile, you can research companies independent from any product search with barcoo. If you are interested in the Sustainability Footprint of companies outside the consumer goods market, you can find this information at http://www.sustainabilityfootprint.eu.