Apple announced today that they will launch iAd in Germany. Wow … or actually rather yawn? I think iAd is totally boring. At the end it’s only a technical gimmick and so only stump placing of interactive banners without any context, such as we know it from AdMob & Co. This is supposed to be an innovative advertising format? The superlative of what we offer producers would have to be invented in this case. At barcoo you can directly approach consumers on product and product category level – that’s how advertisement is added value and not just only annoying. But let’s do an objective comparison (for Germany):

Good luck Apple, you will find some customers in any case. But whoever wants to have some really useful campaigns, should just talk to us ;)